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Cultural Values

The aim of this study is to find out what matters are important or unimportant to people. You will find below a list of 40 items. Please, indicate how important each of the 40 items is to YOU.

To express your opinions, imagine an Importance Scale that goes from 1 to a maximum of 9.
(1) Stands for "of no importance to me at all," and (9) stands "of supreme importance to me", in other words, the larger the number, the greater will be the degree of importance to you.
Give one number (either 1, 2, 3, 4, 5, 6, 7, 8, or 9) to each item below, in the brackets provided to express the importance of that item to you personally. You can concentrate better by asking yourself the following question when you rate an item: "How important is this item to me personally?" Repeat the same question when you rate the next item, and so on.

THANK YOU!

Date: Gender:Age: Country:

Population of your town/city:

Years of formal education completed: Your major::

Specify the Field of your professional activity

National culture(s) with which you most closely identify

Your religion

Your annual income

1. Filial piety (Obedience to parents, respect for parents, honoring of ancestors, financial support of parents):
2. Industry (Working hard):
3. Tolerance of others:
4. Harmony with others:
5. Humbleness:
6. Loyalty to superiors:
7. Observation of rites and social rituals:
8. Reciprocation of greetings, favors, gifts:
9. Kindness (Forgiveness, compassion):
10. Knowledge (Education):
11. Solidarity with others:
12. Moderation, following the middle way:
13. Self-cultivation:
14. Ordering relationships by status and observing this order:
15. Sense of righteousness:
16. Benevolent authority:
17. Non-competitiveness:
18. Personal steadiness and stability:
19. Resistance to corruption:
20. Patriotism:
21. Sincerity:
22. Keeping oneself disinterested and pure:
23. Thrift:
24. Persistence (Perseverance):
25. Patience:
26. Repayment of both the good or the evil that another person has caused you:
27. A sense of cultural superiority:
28. Adaptability:
29. Prudence (Carefulness):
30. Trustworthiness:
31. Having a sense of shame:
32. Courtesy:
33. Contentedness with one's position in life:
34. Being conservative:
35. Protecting your "face":
36. A close, intimate friend:
37. Chastity in women:
38. Having few desires:
39. Respect for tradition:
40. Wealth:

http://rspu.edu.ru/projects/cultural_values/form_e.htm

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